IFT Student Marketing Challenge

The Illinois Federation of Teachers Student Marketing Challenge (IFT SMC) provides Illinois students from Kindergarten through 12th grade an exciting opportunity to get real-world experience in the marketing/communications industries.

As the Challenge sponsor, IFT wants to give participating students a unique chance to work as organized teams acting ?as “advertising agencies” to develop effective public marketing campaigns on current topics affecting education. Students will benefit by learning to work together like industry professionals to create an effective, marketing campaign using a variety of media. In return, the IFT will benefit from the fresh perspectives and ideas provided by participating students at all grade levels.

The Challenge will be conducted annually. Each year, the IFT will provide participating students with a different case study outlining a current public issue. Students must research the issue then develop a marketing campaign to meet the Challenge criteria as specified for each grade level group. Student teams will then submit their campaigns to a panel of qualified judges for review. One winning team will be selected from each grade level group.

The IFT will hold a public press conference to announce the winning student teams. IFT President Dan Montgomery and representatives from the judging panel will present the winners with individual certificates of accomplishment. The winning campaigns (or components thereof) will be used by the IFT and its local unions in future public awareness or action campaigns, programs and related materials.

DOWNLOAD OFFICIAL RULES AND AN APPLICATION FORM

 

DEADLINE: December 16, 2011